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“When will things get back to normal?” “When will life go back to the way it was?” These are the [...]
We have been providing insights to our clients through online qualitative research for over 15 years. We primarily use online [...]
Over the last couple of years, I have conducted several research projects among the Gen Z cohort. With three [...]
The notion of a new year brings a sense of a fresh start, a chance to start anew. This is [...]
It is common knowledge that emotions are powerful drivers in the purchase decision process. Forging an emotional connection with customers [...]
Reasons for Using a Professional Moderator for Your Online Research Project Using a professionally trained moderator increases your chances of [...]
What emotions do your consumers experience in the context in which your product or service is used? Do their emotions [...]
In-Context Interviews (ICI’s) take place in the context of where a product or service is used or purchased. A key objective [...]
“Speak in such a way that others love to listen to you. Listen in such a way that others love [...]