Author Archives for Kevin Nobles

Evaluating New Product Ideas

May 24, 2018 1:36 pm Published by Comments Off on Evaluating New Product Ideas

I am often asked to design qualitative research to provide my clients with insights about their customers’ reactions to their [...]


Understanding the Ideal Experience

May 3, 2018 10:37 pm Published by Comments Off on Understanding the Ideal Experience

Understanding the Ideal Experience An understanding of your target audience’s ideal experience can set the direction for future marketing and product [...]


Delighting Your Customers

April 17, 2018 11:00 am Published by Comments Off on Delighting Your Customers

Consumer delight should be the driving force or the high bar that marketers and product developers strive to achieve. A [...]


Listening Better for Insights

October 16, 2017 1:08 pm Published by Comments Off on Listening Better for Insights

Listening is a subject that we take seriously at Nobles Research. Insights come by way of listening. Without listening, it [...]


Learning from a Dog

August 8, 2017 1:23 pm Published by Comments Off on Learning from a Dog

Recently I was conducting a series of focus groups for a new idea. At the start of a round of [...]


So What Are We Doing Here?

June 20, 2017 1:19 pm Published by Comments Off on So What Are We Doing Here?

The Cart Before the Horse Just recently I had a potential client contact me about a research project. We briefly discussed my [...]