Evaluating New Product Ideas
May 24, 2018 1:36 pm Comments Off on Evaluating New Product IdeasI am often asked to design qualitative research to provide my clients with insights about their customers’ reactions to their [...]
Author Archives for Kevin Nobles
Understanding the Ideal Experience
May 3, 2018 10:37 pm Comments Off on Understanding the Ideal ExperienceUnderstanding the Ideal Experience An understanding of your target audience’s ideal experience can set the direction for future marketing and product [...]
Delighting Your Customers
April 17, 2018 11:00 am Comments Off on Delighting Your CustomersConsumer delight should be the driving force or the high bar that marketers and product developers strive to achieve. A [...]
3 Ways to Get More Out of Your Online Research
April 6, 2018 11:00 am Comments Off on 3 Ways to Get More Out of Your Online ResearchIs it possible to truly connect with my target audience through online research? When we say “connect,” we mean truly [...]
Making In-Depth Connections with Online Research
March 8, 2018 12:47 pm Comments Off on Making In-Depth Connections with Online ResearchWe are experts at using online research methodologies to help our clients make connections with their target audiences in order [...]
Listening Better for Insights
October 16, 2017 1:08 pm Comments Off on Listening Better for InsightsListening is a subject that we take seriously at Nobles Research. Insights come by way of listening. Without listening, it [...]
Learning from a Dog
August 8, 2017 1:23 pm Comments Off on Learning from a DogRecently I was conducting a series of focus groups for a new idea. At the start of a round of [...]
So What Are We Doing Here?
June 20, 2017 1:19 pm Comments Off on So What Are We Doing Here?The Cart Before the Horse Just recently I had a potential client contact me about a research project. We briefly discussed my [...]