Key Business Question:
Can we develop a new video game title that will leverage the successful game elements of a previously successful franchise?
We designed and conducted 8 focus groups among video gaming consumers in the US and UK.
During these groups, we presented various elements of this potential new game to consumers including character descriptions and depictions, visuals of settings and positioning statements.
Business Building Outcomes:
We were able to confirm for our client the appeal of this new game among their key target audience. This new title was successfully launched in 2007 and has since sold over 40 million copies.