Insights hurtling through cyberspace

Online research methodologies can help you make connections with your target audiences in order to explore their thoughts, feelings, beliefs, habits and practices.

There are some advantages of online research that may make it the right choice for accomplishing your research objectives.  These include:

  • Cost – online research can be cheaper than in-person research, especially when factoring in travel costs
  • Geographic Reach – online studies can allow us to increase the geographic diversity of your studies without having to get on a plane
  • Speed of recruitment – online recruitment can be faster than phone recruiting methods
  • Efficiency – online research tools can allow us to have multiple individual conversations with your target audience at one time
  • Video Deliverables – mobile devices can be easily incorporated to allow respondents to record video talking about themselves and your products and services

The most common ways we conduct online research for our clients include: