iMarkIt is an innovative concept testing tool that is used in conjunction with an online bulletin board to provide rich visual feedback on research stimuli. iMarkIt lets respondents mark up ads, web pages, video, direct mail, logos, and packaging concepts with visual images and text.

iMarkIt allows your consumers to use emoticons, arrows, colors, and text boxes to mark up your stimuli and provide you the feedback you need to more effectively communicate with your target audience.

For a demonstration of how iMarkIt can be used on video, click here. You will be taken to a site where you will view a commercial. You can stop the video at any point and use their tools to provide your feedback on any scene.

For a demonstration of how iMarkIt can be used on a text, click here. You can use the tools on the left side of the screen to provide feedback on the concept.

Whether testing video or print advertisement, there are several analysis tools, such as PDFs of respondents’ comments, heat maps and word frequencies that can be used to uncover insights.

Heat map example:

Heat maps provide visual feedback on aggregated responses.  Heat map results can be sorted and filtered by individual and other various ways.