Online Video Focus Groups and IDI’s are real-time conversations we have with your respondents. These lively discussions can occur while our clients view from their computers. We like to use this approach for B2B research and C-level executives. It is often difficult to get these types of people to come to in-person research, so we make it convenient for them to participate in a real-time face-to-face discussion. It also works great with general market consumers.
Online focus groups can be designed to accommodate up to eight participants to engage in a lively discussion. Any form of visual stimuli can be presented to gather feedback.
