Phone In-Depth Interviews

Key Business Question

Is there interest among legal professionals for an information product that would keep them abreast of the latest legal information regarding social media?

Our Approach:

We designed and conducted a series of phone in-depth interviews among lawyers in corporate and private practices to understand their needs in regards to legal information about social media.

Business Building Outcome:

Based on the understanding we provided of the target audience, the company decided to launch a new product designed to provide legal professionals with the latest information and legal decisions regarding social media.