Key Business Question
Is there interest among legal professionals for an information product that would keep them abreast of the latest legal information regarding social media?
We designed and conducted a series of phone in-depth interviews among lawyers in corporate and private practices to understand their needs in regards to legal information about social media.
Business Building Outcome:
Based on the understanding we provided of the target audience, the company decided to launch a new product designed to provide legal professionals with the latest information and legal decisions regarding social media.