Qualitative research is all about having good conversations. We use a variety of methodologies (in-person, online, and mobile) to have good conversations with your target audience.
Online Bulletin Board Focus Groups
Participants can log in at their own convenience and spend time providing thoughtful input. Data quality is on par with traditional groups and often more in-depth.
Online Video Focus Groups and IDI's
A convenient way to have real-time conversations with your respondents. These can occur while you view from your computer!
Mobile Qualitative
Observe the habits, practices and motivations of your audience while they are using or choosing your product or service.
Focus Groups
We’ll lead a small group (2-10) through a discussion of a particular topic to ascertain thoughts, beliefs and motivations behind behaviors.
In-Depth Interviews
We interview participants individually to gain in-depth qualitative insight.
In-Context Interviews
Observe the habits, practices and motivations of your audience while they are using or choosing your product or service.
Interested in qualtitative research? Get your free consult!
Ready to turbo charge your business with data-driven insights? Our research team will deliver creative solutions based on your needs. Spend 30 minutes with our team to explore your current research needs and potential solutions.