Video Diary™ connects you with your target audience in a video dialogue via pre-recorded questions by a qualitative research consultant and video recorded answers by your consumer; giving you rich and candid thoughts regarding your research objectives.
Cost effectiveness: Video Diary is a fraction of the cost of traditional methods.
Scalability: Questions and stimuli can be sent to all project participants instantly, and they respond when the time is right throughout the day.
Geographic accessibility: Video Diary helps to easily reach geographically dispersed people.
Easy access to tough recruits: Less burdensome way to gain participation from busy people who can't easily attend traditional offline groups or interviews.
Non-verbal and ethnographic richness: Video Diary participants respond with visual candor from familiar in-home or at-work settings.
Remote ethnographies: Using today's inexpensive handheld webcams, participants can easily answer questions and record vignettes of their lives.
Fundamental Consumer Understanding: Gain insights about your consumers' habits, practices, motivations and beliefs.
In-Combination with Quantitative Research: Add in a qualitative angle to add color to your quantitative findings.
Product Usage Diary: Gather real-time feedback from study participants as they use test products.
Establish a long-term panel: Be able to access your target consumer at any time to address key questions.