New Year’s Resolutions and Consumer Aspirations
The notion of a new year brings a sense of a fresh start, a chance
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Emotional Connection Motivating Consumer Behavior
It is common knowledge that emotions are powerful drivers in the purchase decision process. Forging
Should you use a professional moderator for your online research project?
Reasons for Using a Professional Moderator for Your Online Research Project Using a professionally trained
Understanding Customer Needs: Feel Your Customers’ Emotions
What emotions do your consumers experience in the context in which your product or service
Get to Know the Customer Environment
In-Context Interviews (ICI’s) take place in the context of where a product or service is
Listening and Communicating Well
“Speak in such a way that others love to listen to you. Listen in such
Idea Generation: Evaluating New Product Ideas
I am often asked to design qualitative research to provide my clients with insights about
Understanding the Ideal Experience
Understanding the Ideal Experience An understanding of your target audience’s ideal experience can set the direction
Customer Delight – Delighting Your Customers
Customer delight should be the driving force or the high bar that marketers and product
3 Ways to Get More Out of Your Online Research
Is it possible to truly connect with my target audience through online research? When we