Reflecting on 20 Years in Market Research

Last fall (2021) marked 20 years of providing insights to clients through Nobles Research. It was during the week of 9/11 in 2001 that I left Procter and Gamble to start Nobles Research as a qualitative research consultant. Three things stand out to me as I reflect over the 20 years: changes in technology, friendships / relationships formed along the way and the thousands of conversations across a wide variety of topics.

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Illuminating your business
decisions through thoughtful, well -designed, qualitative,
quantitative and hybrid research
Custom Market Research Custom Market
Illuminating your business decisions through thoughtful, well-designed, qualitative,
quantitative and hybrid research
Understanding business needs.

Listening to research objectives.

Creating custom, creative,
cost-effective, research designs.

Delivering insights that drive
business growth.

This is where we excel.
Insights Insights Understanding business needs.

Listening to research objectives.

Creating custom, creative,
cost-effective research designs.

Delivering insights that drive business growth.

This is where we excel.

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Qualitative Research

Good qualitative research is about having good conversations.  We use a variety of in-person, online and mobile methodologies to help you connect with your target audience.

Business Information Technology people work hard Data Analytics Statistics

Quantitative Research

Sometimes you need some numbers to quantify hypotheses and business opportunities.  We can design a quantitative research study to give you the data you need to confidently make your business decisions.


Hybrid Methodology (Quali / Quant)

We also combine both conversations and numbers in quali/quant research.  The numbers help to quantify and the conversations help to understand the WHYS.

I have worked with Kevin for several years, and consider him to be a “go-to” qualitative researcher. I have worked with him across several categories, to meet both consumer and shopper insights needs. He has been a true business partner for me. His approaches are well designed (he looks for the best options to meet the objectives), and his reporting of insights is top quality. The insights we’ve uncovered have driven solid strategic recommendations…

Carissa Luch | Former Retail and Shopper Insights Manager, Nestle

What Sets Us Apart

Is a curiosity about WHY, not just for curiosity’s sake, but as we understand the reasons that drive behavior, they create understanding, value and opportunity for our clients.

This does not diminish the importance of quantifying who, what, when, how and how often as the numbers are important for determining the size of an opportunity. We are more than just about getting you numbers. We want to penetrate through the numbers to get to WHY?

Kevin Nobles (Founder and President) is an entrepreneur and experienced market researcher with more than 20 years of industry experience. He earned a B.S. in Chemical Engineering from the University of Florida. He also completed an MBA in Marketing from the University of Cincinnati. He began his career developing new product ideas for Procter and Gamble.

Kevin is a creative problem-solver with expertise in designing, conducting and analyzing various forms of qualitative and quantitative research. He enjoys spending time with his family and playing tennis.

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Some companies we have provided insights to include:

Flooring America
Procter and Gamble
Miller Coors