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Qualitative Research

Good qualitative research is about having good conversations.  We use a variety of in-person, online and mobile methodologies to help you connect with your target audience.

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Quantitative Research

Sometimes you need some numbers to quantify hypotheses and business opportunities.  We can design a quantitative research study to give you the data you need to confidently make your business decisions.

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Hybrid Methodology (Quali / Quant)

We also combine both conversations and numbers in quali/quant research.  The numbers help to quantify and the conversations help to understand the WHYS.

I have worked with Kevin for several years, and consider him to be a “go-to” qualitative researcher. I have worked with him across several categories, to meet both consumer and shopper insights needs. He has been a true business partner for me. His approaches are well designed (he looks for the best options to meet the objectives), and his reporting of insights is top quality. The insights we’ve uncovered have driven solid strategic recommendations…

Carissa Luch | Former Retail and Shopper Insights Manager, Nestle

What Sets Us Apart

Is a curiosity about WHY, not just for curiosity’s sake, but as we understand the reasons that drive behavior, they create understanding, value and opportunity for our clients.

This does not diminish the importance of quantifying who, what, when, how and how often as the numbers are important for determining the size of an opportunity. We are more than just about getting you numbers. We want to penetrate through the numbers to get to WHY?

Kevin Nobles (Founder and President) is an entrepreneur and experienced market researcher with more than 20 years of industry experience. He earned a B.S. in Chemical Engineering from the University of Florida. He also completed an MBA in Marketing from the University of Cincinnati. He began his career developing new product ideas for Procter and Gamble.

Kevin is a creative problem-solver with expertise in designing, conducting and analyzing various forms of qualitative and quantitative research. He enjoys spending time with his family and playing tennis.

Featured Blog Posts

Smart Dog

Learning from a Dog

Recently I was conducting a series of focus groups for a new idea. At the start of a round of research, there was this wave of optimism on the client side. However, group after group of respondents from a range of target audiences rejected the idea. In my career there have been occasions where an […]

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Common Emotional Motivators Behind Consumer Behavior

It is common knowledge that emotions are powerful drivers in the purchase decision process. Forging an emotional connection with customers can lead to big payoffs for companies. Consider this example: a major bank launched a credit card that emotionally connected well with Millennials, increasing use among this segment by 70% with 40% new accounts being […]

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Creating Products that Resonate: Feel Your Customers’ Emotions

What emotions do your consumers experience in the context in which your product or service is used? Do their emotions change before, during and after an experience with your product or service? In order to build lasting relationships with your target audience, you first have to understand them. Learning how your consumer feels in the […]

Some companies we have provided insights to include:

Flooring America
Clorox
Nestle
Procter and Gamble
Ubisoft
Miller Coors
Cott
Welch's
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AT&T
Pfizer
Kraft