Nobles Research is a custom market research firm that illuminates your most important business decisions, giving you the confidence to act. Every study is designed around your specific research questions, using qualitative, quantitative or mixed methods. Founder Kevin Nobles personally leads every engagement from design to delivery, bringing 20+ years of cross-industry experience and a rare inside-out perspective as a former product developer. You always get senior-level attention and research that results in clear direction.
No two business decisions are the same, and no two engagements at Nobles Research are either. Every study is custom-designed from the ground up around your specific question. We listen first, then build the methodology that will surface the insights your business needs to move forward with confidence.
Focus groups, in-depth interviews, online bulletin boards, mobile ethnographies, and in-context research. With 20+ years designing and moderating studies, we give clients a deeper understanding of their customers' emotions, beliefs, and behaviors — always led by a senior-level researcher.
Online surveys, national panels, segmentation studies, and concept testing. Each study is structured around your specific research objectives, giving you the data you need to illuminate your direction.
We design research that combines online platforms, in-the-moment mobile video, and in-depth interviews to capture decision-making in real context. Follow-on qualitative and quantitative phases let us confirm and quantify what we learn. These studies can be one-time or longitudinal.
Kevin's background as a former product developer gives Nobles Research a rare inside-out perspective on new product research: concept evaluation, unmet needs, and innovation pipelines. He understands the organizational pressures, the technical constraints, and the specific questions that separate a promising concept from one that will actually reach the market.
20+ years of specialized research with Black American consumers and communities, plus Hispanic and Asian research conducted with culturally matched moderators. Every study is custom-designed to illuminate the lived experience of the audience you need to understand, so you can engage diverse markets authentically and effectively.
Research with product developers, R&D scientists, procurement professionals, physicians, and other credentialed experts requires someone who can walk in, demonstrate immediate fluency in their domain, and earn credibility before the first substantive question is asked. Nobles Research has extensive experience uncovering the decisions that technical and professional audiences face, delivering findings that tell you exactly where to go next.
Some research demands thoughtfully designed methodology and carefully cultivated trust. We have two decades of experience navigating emotionally charged topics (mental health, addiction, personal finance, end-of-life, racism) where exceptional respondent trust is non-negotiable.
The true measure of research is not the report. It's what happens after. These cases show what it looks like when insights actually move a business forward.
I have worked with Kevin for several years, and consider him a "go-to" qualitative researcher. His approaches are well-designed, and his reporting of insights is top quality. The insights we've uncovered have driven solid strategic recommendations.
We hired Kevin to work on a particularly thorny project with lots of ambiguity and a high level of leadership scrutiny. Despite the challenges, Kevin fit in seamlessly with our team, did quick, efficient, and excellent work for us, and was a great moderator, too. Highly recommended.
Spend 30 minutes with Kevin to explore your research needs and what a custom approach could look like for your business.
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