Understanding the Purchase Journey: Insights for Engaging Potential Customers
At our research firm, we’ve found that helping clients understand the purchase journey of potential
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Decoding Gen Z: 6 Key Insights from a Qualitative Researcher’s Perspective
As a qualitative researcher with three Gen Z daughters (ages 17-22), I've gained unique insights
A Moderator’s Guide to Navigating Stress in Sensitive Topic Research
In my twenty-something years as a moderator, I have led discussions that sometimes delve into
Best Approaches for Sensitive Topics Part 2: Creating a Safe Conversational Environment
As a moderator, I have at times been called upon to discuss sensitive situations like
Best Approaches for Sensitive Topics Part 1: Descriptive Research Design
In the ever-evolving landscape of market research, specifically qualitative research, navigating sensitive topics requires a
10 Juneteenth Facts
Juneteenth is growing in recognition as a holiday since becoming a national holiday. It is
Ways Companies Can Authentically Honor Juneteenth
As Juneteenth gains widespread recognition and significance, it becomes crucial for companies to be attuned
How Marketers Have Gotten Juneteenth Wrong So Far
In 2021 President Biden signed a law making June 19 a federal Juneteenth holiday. Juneteenth
5 Ways to Improve Your Online Market Research
We have been providing insights to our clients through online qualitative research for over 15
Gen Z: Who Are They?
Over the last couple of years, I have conducted several research projects among the Gen