5 Ways to Improve Your Online Research
We have been providing insights to our clients through online qualitative research for over 15
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Gen Z: Who Are They?
Over the last couple of years, I have conducted several research projects among the Gen
New Year’s Resolutions and Consumer Aspirations
The notion of a new year brings a sense of a fresh start, a chance
Common Emotional Motivators Behind Consumer Behavior
It is common knowledge that emotions are powerful drivers in the purchase decision process. Forging
Should you use a professional moderator for your online research project?
Reasons for Using a Professional Moderator for Your Online Research Project Using a professionally trained
Creating Products that Resonate: Feel Your Customers’ Emotions
What emotions do your consumers experience in the context in which your product or service
Get to Know Your Consumers in their Environment
In-Context Interviews (ICI’s) take place in the context of where a product or service is
Listening and Communicating Well
“Speak in such a way that others love to listen to you. Listen in such
Evaluating New Product Ideas
I am often asked to design qualitative research to provide my clients with insights about
Understanding the Ideal Experience
Understanding the Ideal Experience An understanding of your target audience’s ideal experience can set the direction