Kevin is an entrepreneur and experienced qualitative researcher with over 20 years of industry experience. Kevin has conducted hundreds of focus groups and interviews (both in-person and online) across categories such as consumer-packaged goods, video games, pet care, healthcare, beauty care, retail, food and beverage. He is a creative problem-solver with expertise in designing, conducting and analyzing various forms of qualitative and quantitative research.

Kevin possesses a love for conversation and an approachable and personable demeanor that allow him to easily establish rapport with others. This ability to connect with all types of people has allowed him to excel as a qualitative research consultant and business owner. It is through making genuine connections with people that open, honest conversations have taken place to yield business-building insights.

In addition to a strong sense of empathy, what sets Kevin apart is his strong critical thinking and problem solving skills. His technical training as a chemical engineer allows him to bring a thoughtful, disciplined approach to designing and analyzing research. He continually leverages the latest innovations in technology and methods (e.g., online and mobile) to allow his clients to learn about their target audiences.

In regards to his professional experience, Kevin worked for more than eight years as a product researcher at the Procter and Gamble Company. During that time, he developed successful concepts and product designs for the Bounty and Puffs brands, three of which were launched nationally.

In 2001, he left P&G to start Nobles Research, Inc. Over the last 16 years he has designed and / or conducted numerous research studies (qualitative and quantitative) for companies such as P&G, Welch’s, Chase, Florida Power and Light, Moet Hennessy, US Cellular, Ubisoft, Clorox, General Mills, Nestle, Bloomberg BNA and MillerCoors to help them gather insights in order to grow their brands and businesses.

Expertise: Focus Groups, IDI’s, TDI’s, Ethnographic Research, Online Bulletin Board Focus Groups, Mobile Qualitative, Online Surveys

Areas of Concentration

  • Advertising Evaluation
  • Attribute/Assessment Testing
  • Branding/Brand Image
  • Concept and Profile Development
  • Exploratory/Category Understanding
  • Habits & Practices
  • In-Store / First Moment of Truth (FMOT)
  • In — Context Research
  • New Product Development
  • Organizational Understanding
  • Packaging

Product Category Experience

  • Consumer Packaged Goods
  • Video Games
  • Pet Care Products
  • Paper Products
  • Food & Beverages
  • Alcoholic Beverages
  • Healthcare – Pharmaceuticals
  • Retail
  • R&D Organizations
  • Utilities
  • Non-profit

Partial Client List

  • Bloomberg BNA
  • Chase
  • Clorox
  • Cott Beverages
  • Ethicon Endo-Surgery
  • Flooring America
  • FP&L
  • Glad
  • Kraft Foods
  • Masterfoods USA, a subsidiary of Mars, Inc.
  • McSwain Carpets
  • MillerCoors
  • Moffit Cancer Center
  • Nestle
  • Procter and Gamble
  • Ubisoft, Inc.
  • Weintraub Advertising
  • Welch’s