About Us

What Sets Us Apart

Is a curiosity about WHY, not just for curiosity's sake, but as we understand the reasons that drive behavior, they create understanding, value and opportunity for our clients.

This does not diminish the importance of quantifying who, what, when, how and how often as the numbers are important for determining the size of an opportunity.  We are more than just about getting you numbers. We want to penetrate through the numbers to get to WHY?

Meet Our Principal

View More: http://bonnievanvoorst.pass.us/kevin-nobles-2017

Kevin Nobles

Founder and President

Kevin is an entrepreneur and experienced market researcher with over 20 years of industry experience.  He earned a B.S. in Chemical Engineering from the University of Florida.  He also completed an MBA in Marketing from the University of Cincinnati.  He began his career developing new product ideas for Procter and Gamble.

He is a creative problem-solver with expertise in designing, conducting and analyzing various forms of qualitative and quantitative research.  He enjoys spending time with his family and playing tennis.  Learn more

Our Process

We start by listening to your business needs and research objectives to design the best research approach to help you learn about your customers.  We then listen intently to understand your target audience in order to transform what we've heard into insights that can illuminate your business decisions.  Finally, we effectively communicate to you the ways you can integrate the deeper understanding of your customers to grow your business.

Work Process

Let's Start a Conversation...

We would love to talk with you about your business and research objectives.  Let's explore how we can help you get a deeper, more thorough understanding of your customers.  Give us a call or your email address, and we will be sure to reach out to you to set up a call where we promise to listen more than talk.  We love to ask questions...it's what we do.