Understand Your Customers and Your Local Market

As a franchisee you may receive market research data based on national averages, but what is happening in your territory?  As a small business owner, you may have industry data but still need a clearer picture of your local customers and market. Perhaps you believe market research could help you address a business challenge but aren’t sure where to begin.

When Could Custom Market Research Help?

You may want to consider a market research study if:
  • You are planning new advertising
  • Your business growth has slowed
  • New competitors have entered your market
  • You are considering expanding into a new market
  • You are launching a new product or service
  • You want to understand what current or prospective customers think about your business

Research Experience with Franchise Businesses

Nobles Research has designed and conducted custom market research studies for franchisees such as Mr. Electric, Precision Garage Door, and Flooring America.  We’ve also provided insights to the corporate headquarters like Deka Lash and Checkers & Rally’s.  This experience has given us understanding into the needs of both franchisors and franchisees.

Download our Free Market Research Guide

We developed A Small Business Owner and Franchisee’s Guide to Market Research to help business owners understand market research and how it can support better decision-making. The guide explains:
  • When market research may be valuable
  • The differences between qualitative and quantitative research
  • Types of research you can conduct on your own and how you can leverage data you already have access to
  • When it may be helpful to work with a professional researcher
  • How custom research can help you better understand your customers and market
The guide also includes a brief case study showing how Nobles Research helped a franchisee use qualitative and quantitative research before launching a local television advertising campaign.

Download your Free Research Guide

Let’s Talk About Your Business

We would welcome an introductory conversation with you to listen and explore your business challenges.  We can also share ways that custom market research can add value. Please provide your contact information to download your free copy of our market research guide.