Understanding the Purchase Journey: Insights for Engaging Potential Customers
At our research firm, we’ve found that helping clients understand the purchase journey of potential
Decoding Gen Z: 6 Key Insights from a Qualitative Researcher’s Perspective
As a qualitative researcher with three Gen Z daughters (ages 17-22), I've gained unique insights
10 Juneteenth Facts
Juneteenth is growing in recognition as a holiday since becoming a national holiday. It is
Ways Companies Can Authentically Honor Juneteenth
As Juneteenth gains widespread recognition and significance, it becomes crucial for companies to be attuned
Gen Z: Who Are They?
Over the last couple of years, I have conducted several research projects among the Gen
10 Factors that May Influence Moving Forward
“When will things get back to normal?” “When will life go back to the way
Designing a Sound Research Study During a Pandemic
Can I design a sound research study to address the current business objective? Many companies