Category: Consumer Behavior

10 Factors that May Influence How One Will Emerge from this Pandemic



“When will things get back to normal?” “When will life go back to the way it was?” These are the questions our teenagers keep asking.  I imagine these questions have been asked in many households around the world. In mid-March when stay-at-home orders started being issued and life began to change for many Americans, there […]

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Designing a Sound Research Study During a Pandemic



Can I design a sound research study to address the current business objective? Many companies have suspended or paused research due to Covid-19. However, the purpose of research is to provide insights and answers to key business objectives in order to promote business growth.  If a company has business objectives that need to be addressed, [...]

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Gen Z: Who Are They?



  Over the last couple of years, I have conducted several research projects among the Gen Z cohort. With three daughters between the ages of 12 and 17, I also have been able to witness firsthand their interactions with their peers and one another.  The five key things about this generation that stand out to […]

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