Understanding Customer Needs: Feel Your Customers’ Emotions
What emotions do your consumers experience in the context in which your product or service
What emotions do your consumers experience in the context in which your product or service
In-Context Interviews (ICI’s) take place in the context of where a product or service is
“Speak in such a way that others love to listen to you. Listen in such
I am often asked to design qualitative research to provide my clients with insights about
Understanding the Ideal Experience An understanding of your target audience’s ideal experience can set the direction
Customer delight should be the driving force or the high bar that marketers and product
Is it possible to truly connect with my target audience through online research? When we
We are experts at using online research methodologies to help our clients make connections with
Listening is a subject that we take seriously at Nobles Research. Insights come by way
Recently I was conducting a series of focus groups for a new idea. At the