Learning from a Dog

 

Recently I was conducting a series of focus groups for a new idea. At the start of a round of research, there was this wave of optimism on the client side. However, group after group of respondents from a range of target audiences rejected the idea.

In my career there have been occasions where an idea we were researching was a loser and somewhat affectionately termed a “dog.” If you work in the market research industry or in product development long enough, you will certainly see your share of them.


An Old Dog Can Teach You Some New Tricks

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