Evaluating New Product Ideas

I am often asked to design qualitative research to provide my clients with insights about their customers’ reactions to their new prototypes or products. I enjoy designing and conducting this type of research because I am able to leverage my experience as a former product developer for a Fortune 100 company. I believe what sets me apart from other qualitative research consultants and moderators is that I have actually designed products that have gone to market. This issue of The Insight will highlight some of the ways I have used qualitative research to help my clients design winning products. 

  Continue reading “Evaluating New Product Ideas”

Understanding the Ideal Experience

Understanding the Ideal Experience

An understanding of your target audience’s ideal experience can set the direction for future marketing and product development efforts.

Throughout my career, whether developing products at P&G or helping clients gather insights about their target audiences, understanding what the consumer believes would be the ideal experience has been crucial for business success.

Begin by identifying and understanding the context in which your product or service is used. Continue reading “Understanding the Ideal Experience”