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Delighting Your Customers



Consumer delight should be the driving force or the high bar that marketers and product developers strive to achieve. A delighted consumer is a satisfied consumer; a long-term consumer is a more profitable consumer. Consumer delight is the moment that occurs when someone using your product or services finds their emotional and physical needs well satisfied and […]

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3 Ways to Get More Out of Your Online Research



Is it possible to truly connect with my target audience through online research? When we say “connect,” we mean truly hear and understand the thoughts, feelings, beliefs and attitudes of your key customers. We believe the answer is yes! You can get in-touch with your customers and gather deep understanding by using creative assignments to […]

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