Category: Communication

Creating Products that Resonate: Feel Your Customers’ Emotions



What emotions do your consumers experience in the context in which your product or service is used? Do their emotions change before, during and after an experience with your product or service?  In order to build lasting relationships with your target audience, you first have to understand them. Learning how your consumer feels in the […]

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Listening and Communicating Well



“Speak in such a way that others love to listen to you.  Listen in such a way that others love to speak to you.”  Anonymous Much of my work depends on listening well, whether it be to a client describing a business need or to a consumer talking about their experiences. Over the years, I […]

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