New Year’s Resolutions and Consumer Aspirations
The notion of a new year brings a sense of a fresh start, a chance
Creating Products that Resonate: Feel Your Customers’ Emotions
What emotions do your consumers experience in the context in which your product or service
Evaluating New Product Ideas
I am often asked to design qualitative research to provide my clients with insights about
Understanding the Ideal Experience
Understanding the Ideal Experience An understanding of your target audience’s ideal experience can set the direction
Delighting Your Customers
Consumer delight should be the driving force or the high bar that marketers and product