Should you use a professional moderator for your online research project?

Reasons for Using a Professional Moderator for Your Online Research Project

Using a professionally trained moderator increases your chances of uncovering business-building insights during your research project because the moderator will:

  • Establish actionable objectives
  • Create an effective research design
  • Bring an unbiased perspective
  • Probe and effectively guide the discussion
  • Focus solely on the research
  • Summarize the key insights

Establish actionable objectives

A trained moderator will begin by first understanding the business need or opportunity that has prompted the research.  Next, they will want to know the objectives of the research.  A good moderator may ask, “What does success look like at the end of this project?”  This question at the start of a project will help your team clarify what really needs to be learned.  Establishing clear, actionable objectives will identify the key topics and help to frame the design of the research.

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