Category: Uncategorized

Gen Z: Who Are They?



  Over the last couple of years, I have conducted several research projects among the Gen Z cohort. With three daughters between the ages of 12 and 17, I also have been able to witness firsthand their interactions with their peers and one another.  The five key things about this generation that stand out to […]

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Common Emotional Motivators Behind Consumer Behavior



It is common knowledge that emotions are powerful drivers in the purchase decision process.  Forging an emotional connection with customers can lead to big payoffs for companies. Consider this example: a major bank launched a credit card that emotionally connected well with Millennials, increasing use among this segment by 70% with 40% new accounts being […]

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Should you use a professional moderator for your online research project?



Reasons for Using a Professional Moderator for Your Online Research Project Using a professionally trained moderator increases your chances of uncovering business-building insights during your research project because the moderator will: Establish actionable objectives Create an effective research design Bring an unbiased perspective Probe and effectively guide the discussion Focus solely on the research Summarize […]

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