New Year’s Resolutions and Consumer Aspirations

The notion of a new year brings a sense of a fresh start, a chance to start anew.

This is the time of year when 45% of US adults will think about their lives and imagine what they want most to happen in the next year as they make New Year’s Resolutions. These resolutions are really about our aspirations.

  • What do we wish were different about our lives?
  • What do we want to achieve?
  • What do we wish we did less of?
  • What do we want to do more of?

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