Providing Insights for New Product Development

Key Business Question

Explore consumers’ attitudes, habits and practices for drinking and making cocktails away from home.

Gather feedback on prototype make at home cocktails.

Our Approach

We conducted four triads among both males and female cocktail drinkers in an Air B&B in order for participants to feel like they were in a home-like setting. We were also able to use the kitchen area for them to make their own cocktails.

Insights Uncovered

The research helped to identify participants’ favorite cocktails and occasions when they make and drink cocktails at home. We also gathered important input on the process of making the test product, the taste of the cocktail and its packaging. The insights helped the client confirm appeal, refine the new product and its packaging.