Key Business Question
How can we better leverage our strengths and differentiate ourselves from our key competitors?
We designed a quantitative online survey to collect data from people who had recently purchased floor covering from our client and their key competition.
Through the data we collected we increased our client’s understanding of the needs and expectations of the people who choose them for flooring versus their competitors and vice versa. This allowed them to focus their marketing communications on their strengths and further differentiate themselves from their competitors.