Emotional Connection Motivating Consumer Behavior
It is common knowledge that emotions are powerful drivers in the purchase decision process. Forging
Understanding Customer Needs: Feel Your Customers’ Emotions
What emotions do your consumers experience in the context in which your product or service
Get to Know the Customer Environment
In-Context Interviews (ICI’s) take place in the context of where a product or service is
Idea Generation: Evaluating New Product Ideas
I am often asked to design qualitative research to provide my clients with insights about
Understanding the Ideal Experience
Understanding the Ideal Experience An understanding of your target audience’s ideal experience can set the direction
Learning from a Dog
Recently I was conducting a series of focus groups for a new idea. At the