A Moderator’s Guide to Navigating Stress in Sensitive Topic Research
In my twenty-something years as a moderator, I have led discussions that sometimes delve into
Best Approaches for Sensitive Topics Part 2: Creating a Safe Conversational Environment
As a moderator, I have at times been called upon to discuss sensitive situations like
Best Approaches for Sensitive Topics Part 1: Descriptive Research Design
In the ever-evolving landscape of market research, specifically qualitative research, navigating sensitive topics requires a
New Year’s Resolutions and Consumer Aspirations
The notion of a new year brings a sense of a fresh start, a chance
Emotional Connection Motivating Consumer Behavior
It is common knowledge that emotions are powerful drivers in the purchase decision process. Forging
Should you use a professional moderator for your online research project?
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Understanding Customer Needs: Feel Your Customers’ Emotions
What emotions do your consumers experience in the context in which your product or service
Get to Know the Customer Environment
In-Context Interviews (ICI’s) take place in the context of where a product or service is