Tag Archive: Concept Development

Creating Products that Resonate: Feel Your Customers’ Emotions



What emotions do your consumers experience in the context in which your product or service is used? Do their emotions change before, during and after an experience with your product or service?  In order to build lasting relationships with your target audience, you first have to understand them. Learning how your consumer feels in the […]

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Understanding the Ideal Experience



Understanding the Ideal Experience An understanding of your target audience’s ideal experience can set the direction for future marketing and product development efforts. Throughout my career, whether developing products at P&G or helping clients gather insights about their target audiences, understanding what the consumer believes would be the ideal experience has been crucial for business success. […]

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