Creating Products that Resonate: Feel Your Customers’ Emotions

  • What emotions do your consumers experience in the context in which your product or service is used?
  • Do their emotions change before, during and after an experience with your product or service?

 In order to build lasting relationships with your target audience, you first have to understand them. Learning how your consumer feels in the context of using your product or service goes a long way in making a meaningful connection with them.  You must then demonstrate you understand their needs through product / service design and your marketing communications to ensure their loyalty.  Ideally, you would want your customer to say after using your product that this brand/company understands me. Continue reading “Creating Products that Resonate: Feel Your Customers’ Emotions”

Understanding the Ideal Experience

Understanding the Ideal Experience

An understanding of your target audience’s ideal experience can set the direction for future marketing and product development efforts.

Throughout my career, whether developing products at P&G or helping clients gather insights about their target audiences, understanding what the consumer believes would be the ideal experience has been crucial for business success.

Begin by identifying and understanding the context in which your product or service is used. Continue reading “Understanding the Ideal Experience”