Tag Archive: Learning

Gen Z: Who Are They?

  Over the last couple of years, I have conducted several research projects among the Gen Z cohort. With three daughters between the ages of 12 and 17, I also have been able to witness firsthand their interactions with their peers and one another.  The five key things about this generation that stand out to […]

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Learning from a Dog

Recently I was conducting a series of focus groups for a new idea. At the start of a round of research, there was this wave of optimism on the client side. However, group after group of respondents from a range of target audiences rejected the idea. In my career there have been occasions where an […]

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