Understanding Customer Needs: Feel Your Customers’ Emotions
What emotions do your consumers experience in the context in which your product or service
Idea Generation: Evaluating New Product Ideas
I am often asked to design qualitative research to provide my clients with insights about
Customer Delight – Delighting Your Customers
Customer delight should be the driving force or the high bar that marketers and product
Learning from a Dog
Recently I was conducting a series of focus groups for a new idea. At the