Tag Archive: New Product Development

Creating Products that Resonate: Feel Your Customers’ Emotions



What emotions do your consumers experience in the context in which your product or service is used? Do their emotions change before, during and after an experience with your product or service?  In order to build lasting relationships with your target audience, you first have to understand them. Learning how your consumer feels in the […]

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Evaluating New Product Ideas



I am often asked to design qualitative research to provide my clients with insights about their customers’ reactions to their new prototypes or products. I enjoy designing and conducting this type of research because I am able to leverage my experience as a former product developer for a Fortune 100 company. I believe what sets […]

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Delighting Your Customers



Consumer delight should be the driving force or the high bar that marketers and product developers strive to achieve. A delighted consumer is a satisfied consumer; a long-term consumer is a more profitable consumer. Consumer delight is the moment that occurs when someone using your product or services finds their emotional and physical needs well satisfied and […]

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Learning from a Dog



Recently I was conducting a series of focus groups for a new idea. At the start of a round of research, there was this wave of optimism on the client side. However, group after group of respondents from a range of target audiences rejected the idea. In my career there have been occasions where an […]

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