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At our research firm, we’ve found that helping clients understand the purchase journey of potential
Decoding Gen Z: 6 Key Insights from a Qualitative Researcher’s Perspective
As a qualitative researcher with three Gen Z daughters (ages 17-22), I've gained unique insights
A Moderator’s Guide to Navigating Stress in Sensitive Topic Research
In my twenty-something years as a moderator, I have led discussions that sometimes delve into
Best Approaches for Sensitive Topics Part 2: Creating a Safe Conversational Environment
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Best Approaches for Sensitive Topics Part 1: Descriptive Research Design
In the ever-evolving landscape of market research, specifically qualitative research, navigating sensitive topics requires a
10 Juneteenth Facts
Juneteenth is growing in recognition as a holiday since becoming a national holiday. It is
Ways Companies Can Authentically Honor Juneteenth
As Juneteenth gains widespread recognition and significance, it becomes crucial for companies to be attuned
How Marketers Have Gotten Juneteenth Wrong So Far
In 2021 President Biden signed a law making June 19 a federal Juneteenth holiday. Juneteenth