Emotional Connection Motivating Consumer Behavior
It is common knowledge that emotions are powerful drivers in the purchase decision process. Forging
It is common knowledge that emotions are powerful drivers in the purchase decision process. Forging
Reasons for Using a Professional Moderator for Your Online Research Project Using a professionally trained
What emotions do your consumers experience in the context in which your product or service
In-Context Interviews (ICI’s) take place in the context of where a product or service is
“Speak in such a way that others love to listen to you. Listen in such
I am often asked to design qualitative research to provide my clients with insights about
Understanding the Ideal Experience An understanding of your target audience’s ideal experience can set the direction
Customer delight should be the driving force or the high bar that marketers and product